Sentiment analysis identifies whether the context of a text is positive, negative or neutral.
How can sentiment analysis be beneficial
Sentiment analysis focuses on the polarity of a text (positive, negative, neutral) and has been proven helpful for businesses in detecting sentiment in the received feedback which leads to a better understanding of needs and goals.
Traditionally sentiment analysis was a binary decision (Positive or Negative) but in more recent years, text polarity is defined as positive, negative and neural. Read more at What is sentiment analysis.
After running sentiment analysis workflow, results will be added to your dataset. This includes two fields:
- Score: The confidence score on the decision made by AI on the polarity of the text
- Sentiment: A string field containing positive, negative or neutral
There are various ways one can benefit from and represent sentiment analysis results. We mention the most common ones here:
The sentiment field can be used as a filter. For example, in a customer feedback dataset, this helps to understand what areas are the ones that clients are happy about, and which points are the ones that need to be improved. You can follow the links to read more about how to set filters on the Explorer dashboard.
A great tool to identify the trends and changes in positiveness or negativeness of the collected data.
A great tool to observe an overview of the data from sentiment perspective.
You can follow the links to read more about
Updated about 2 months ago